New Image Brewing Company - Arvada

Price is really becoming an issue here. 8 or 9 for a pint was already higher than average for the area, but now it's 9 and 10, and you want $9 for a 12 oz can poured into a glass? Still good beer and food but wow. Still love the burgers but, $16 before you add fries is a lot. Would love to come more but this is getting out of hand, AND you add a service charge that is posted on the digital menu in grayed out lettering that is clearly designed to be easy to miss. Probably only going to be able to come at happy hour now, which is a rare option for a person who works til 4 or 5.

I’ve been a long time New Image fan and loved their old location on Yukon St. There is just something off about their new location on Olde Wadsworth. The taplist is smaller than when at the old location and both times I’ve been they don’t have a great range of beer types like they used to. Service is worse at the new location…not sure why, maybe just newer staff since I don’t recognize any holdover bartenders from the previous location. The Arty’s food menu is really good so I’ll give them props for the food. They need to figure out the taproom feel and setup though. Need more beers on tap like the old location and keep pushing for a more attentive wait staff. To be honest, I wish they had not moved. The old spot was larger and had a better ambience inside.

Love this place! Came here to celebrate two birthdays and got some BOMB ice cream sandwiches! I got the West Coast burger and it was perfect! The spiced cider was the PERFECT fall warm day drink! I also tried a bite of the Arty's Chicken Sandwich and that was also amazing! I love the Arty's sauce for fries - excellent replacement for ranch ;) I visited Denver for a weekend but will make sure to come back next time I am in town!!! Apologies for the pictures couldn't resist #iatefirst😜

Had the mimi a vegan burger, it was so delicious!! I did try the regular wagyu burger as well, equally delicious! Service was good, the place had plenty of seating offering some outdoor spots. Not much to offer in the way of cider, but no deduction of stars for that.

From the outside, it’s not exactly inviting. More like a bar in the witness protection program—low profile, easy to miss, not begging you to step inside. But do, and you’ll find more than the exterior suggests. The fries are the star—greasy, golden, and plentiful for the price. They showed up with ketchup packets, which felt underwhelming for a basket meant for sharing. We tried the “secret sauce,” didn’t love it, and honestly would’ve rather just had the option for ranch—even at the $0.75 upcharge. If you’re a sauce-loving kind of person, the rations may disappoint. Maybe that’s the trade-off: the fries are such a good deal because the portions go big while the sauces stay small. Beer prices lean steep—like ballpark steep—and with a 6% cost-of-living fee tacked onto every check, you’d hope for glasses topped with beer, not foam. Still, their move from a back street to the main drag was smart, and the overall vibe benefits from it. Best advice: time your visit for the busy hours, when the place is fully staffed and the energy is up. That’s when it shifts from “just another bar” to something closer to a community spot. For the gluten-free crowd: the quiet win is the beer. Every pour is gluten-reduced—less than 20 parts per million. Many GF folks (even some celiacs) can tolerate that, though it’s always best to check with your server and know your limits. This isn’t a polished package yet, but there’s hope here. The fries alone are worth it, the new location feels like progress, and with a little fine-tuning, this bar could move from hiding in plain sight to standing proudly on Main Street.